Brian Stacey

Happy Holidays, everyone! This will be the last podcast in our first series. We’re going to be taking a little break through the holidays to prepare for next year’s podcast/blog schedule. We’re going to be doing a lot of work to make this better, so we would appreciate any feedback, comments, questions, etc!

This week, we  talk about the Hyundai commercial featuring the dad and his daughter singing “Feliz Navidad,” and why this was such an interesting and effective campaign.

Here are the videos we discussed in our podcast this week:

Thanks for tuning in!
B

Thanks for listening, y’all! This week Meredith and I talk about how candidates can use search and social to appeal to companies.

What have you done make yourself stand out using search or social media? Have you ever had an interviewer mention strategies of yours they liked?

Thanks for listening!

B

I hope everyone had a nice Thanksgiving holiday! Meredith and I took the week off, but we’re back with a fun podcast about how Employers can leverage search and social to try and impress top candidates.

Have you or your company made an effort through search or social to sell your company to a top candidate?

Check back next week when we’ll turn the tables and talk about how a candidate can leverage search and social during the job hunt.

Thanks for listening,

B

Google recently began including Google+ pages of some brands in their search results. This is prime real estate and could be big for both brands and Google+. Meredith and I discuss what this means for consumers, brands and Google+. Hit the comments and share your thoughts!

Thanks for listening,

B

P.S. Even though Meredith Owen isn’t the biggest fan of Google+, Brian Stacey likes it and they’re both there. Let’s connect!

In this week’s podcast, Meredith and I discuss how small businesses can use social media and search to compete with large corporations. We also throw around some idea as to how large corporations can support local branches and franchises through search and social media.

What do you think – have you used search or social to go after large corporations on behalf of a small, local business? Hit the comments!

Thanks for listening!

B

Here it is! Meredith Owen and I have decided to start a podcast discussing topics relating to search and social. This week’s podcast is about how customers and retailers will be utilizing search and social media during the holiday season. Leave comments and ask questions – we’d love to hear from you.

Also be on the lookout for Meredith to start blogging on brianstacey.net!

B

Kenneth Burke, an American literary theorist and philosopher, opened his book, “A Grammar of Motives,” with the simple Latin phrase Ad Bellum Purificandum – toward the purification of war. His idea basically states that if people were to study rhetoric – how and why we communicate – we can communicate not just more effectively, to the point of no more war. Not so literally, I believe he’s also trying to make a point about the importance and benefit of honest, open-minded communication.

Burke died in 1993, long before the Internet really changed the way we communicate. Burke never Tweeted, he never “liked” anything on Facebook and he never uploaded a video to YouTube.  I’m not sure if, in the digital age, Burke would believe that the study of rhetoric could still achieve the same ideal. For every protest against government oppression possible because of Twitter, there is a child pushed toward suicide because of cyber bullying.  On a much smaller scale, for every well-written, informative blog post, there’s an Internet troll’s hate-spouting blog comment.  Digital content can be such a powerful tool, used for extremes in every direction and at an exponentially larger scale than communication pre-1993.

Platforms will change, voices will change and messages will change, but interpersonal communication is here to stay. How can we utilize digital content to make a difference on both a small and large scale? Is it possible to purify digital content? From SEO and Social Media to Online news and more, I’ll use this space to explore different theories and strategies to address all aspects of digital rhetoric.

B

Post Script: This blog post was written before Steve Jobs passed away. He was a true innovator and an inspiration in trying to make the internet and the world a better place.  He’s sure to come up many times during the life of this blog.